Miller Consulting Internal
Business Plan Model
model presented here is a summary of the model I
use in my
Too often business plans are written and then forgotten about.
Therefore I have made the development and implementation of an
action plan into key parts of the process.
not be deceived by the apparent simplicity of this model. Each
of the steps can be made as complex as necessary to match the
circumstances of individual businesses, both large and small.
whole process is explained fully in the Internal Business
Plan Manual - 7
Steps to Success. It will show you in detail how to use this
process to help you achieve your business goals. For more information,
go to the Manual page.
are some of the comments received about the manual:
on a well-written manual - it is easy to follow and understand."
Etuale Sefo - Regional Manager, Pacific Forum Line, Auckland,
manual seems to be exactly what I have been looking for."
- Sales Director, Courtyard Electronics Limited
Business Plan Model
1 - Develop Your Business Identity
business identity defines who you are as a business and what you
do. There are three key components.
- what you want your business to achieve in the future?
- what does the business do and why does it exist?
- what is important about what you want to achieve and how you
want to achieve it?
2 - Analyse Your External Environment
external environment comprises not just your existing and potential
customers but also your competitors, your suppliers, potential
new entrants to the market and other key groups. Therefore your
analysis will assess the business opportunity that you are targetting
and how it's likely to change.
important component of this step is analysing general social,
economic and technological changes and how they are going to affect
you've done the analysis, it's important to assess what implications
these opportunities and threats have for your business and how
you need to react?
3 - Analyse Your Internal Environment
internal analysis is concerned both with the past and the future.
On the one hand, it looks at how the business has performed in
the past and what its strengths and weaknesses are
the other hand, the analysis takes the vision and begins to work
out how exactly it is going to be achieved. Very important here
is the identification of key success factors, which define what
needs to happen in order to achieve your objectives.
4 - Develop Your Action Plan
business plan is nothing without an action plan because, without
it, little is going to get done. Your action plan will describe
who needs to do what by when and what resources are needed?
5 - Implement Your Business Plan
ensures, not just that everyone knows what they have to do, but
also that they actually do it.
6 - Assess Progress and Adjust Your Plans
whole purpose of your internal business plan is to get results,
which could be increased sales, profits, growth or whatever else
your objectives are. The aim of Step 6 is to check that you're
getting the results that you want or whether you need to adjust
7 - Review Your Plan
six or twelve months, lots will have changed both internally and
externally and your existing plan may have become out-of-date.
You'll need to review it and probably start writing another one.