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Whether
you're a business owner, a manager or someone
who wants to become a manager, this Manual
can help you......
"Achieve
your business goals with this simple planning
system"
 While
there's much more understanding these days about
the importance of business planning, too many businesses
are still making crucial mistakes. The Internal
Business Plan Manual will allow you to produce an
effective business plan and avoid errors that will
hold your business back.
Mistake
# 1: not having a business plan. Writing a plan
is a necessity, not a luxury, for businesses that
want to succeed (or
even survive). And
writing one is probably much less time-consuming
and complicated than you fear.
Mistake
# 2: not being clear about why the business
exists and where you want it to go. Having
a clear business identity is absolutely vital
because it has an impact on so many important
decisions that all businesses have to make.
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"British
consultant and author Francis Miller has devised a process
for writing an internal business plan that makes the procedure
virtually painless. He has demystified the development of
the internal planning document with a well-written, easy-to-follow
online manual.......
The brilliance
of Miller's approach lies in his ability to break the project
down into a series of exercises delineated with easy-to-follow
graphics and tables."
Pat Kriska,
Associate Director, BBA Program, Cox School of Business,
Dallas
from a review of the Internal Business Plan Manual in the
April 2002 issue of Women's Enterprise magazine
www.womens-enterprise.com |
Mistake
# 3: not understanding how your business opportunity is changing.
The
value of your business opportunity depends on the needs of your
current and future customers and the challenge posed by competitors,
as well as other areas. If you haven't done a thorough analysis,
you're not going to be in a position to capitalise on new openings
or deal with any problems.
Mistake
# 4: not knowing how all aspects of your business are performing.
All businesses have strengths and weaknesses but some are
easier to identify than others. If you don't systematically check
on each aspect, then you may miss something important.
Mistake
# 5: not having identified clear strategic objectives or critical
success factors.
While proper analysis is vital, it's of no use if a business doesn't
then identify clear goals that it is committed to achieving or
understand the key factors that will enable it to achieve those
goals.
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"Concise,
practical and of real use
to businesses large and small, this is a 'must
have'
manual for success."
Prof Tom
Lambert - Professor of Consultancy at Rushmore University; international trainer, consultant and broadcaster;
and the author of many books including 'Key Management
Questions' (Financial Times/Prentice Hall) |
Mistake
# 6: not developing an action plan. This is another classic
mistake that can be made. Even if you have avoided all the mistakes
up to here, not working out exactly who is going to do what by
when will mean that your business isn't going to make a great
deal of progress.
Mistake
# 7: not implementing your action plan. Unless your action
plan is communicated to everyone involved and they are given the
time and resources to do what has been earmarked for them, then
results are going to be limited.
Mistake
# 8: not assessing progress. If you aren't checking regularly
on how well things are going, then you won't be in a position
to identify any problems or difficulties, and get progress back
on track.
Making
even one of these mistakes could seriously weaken the effectiveness
of your internal business plan. That's why the Internal Business
Plan Manual has been written to provide a clear and simple process
that will ensure that you don't make any of them.
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"I
cannot thank you enough for the help provided by your
Manual - especially as someone new to a post.
I am delighted to report that my plan was overwhelmingly
accepted by our Senior Management Team, and I was complimented
on its thoroughness and focus."
Comment
from someone who wishes to stay anonymous as she doesn't
want her managers to know that she used the Manual
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 What
benefits will you
get from an internal business plan?
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You are
probably told lots of thing that you should
do in your business but often it's not clear how you will benefit
directly. So here are some of the benefits that you will get from
an internal business plan:
you will feel much more in control since you'll be systematically
thinking about new opportunities and dealing with potential
problems as they arise
an internal business plan helps you put the 80:20 principle
into practice. It will make you identify where you can get
the best results and then help you concentrate on these
areas
when you've identified what you really want out of your business,
you're going to be much more motivated to achieve it
you'll be able to start
putting some of your best ideas into practice instead
of just thinking about how wonderful they might be
Perhaps
you're
now getting
an idea of the benefits an internal business plan could bring
you?
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"My
current project is to produce an internal business plan
for the new homes division of our company, and this
has been made much easier thanks to the Internal Business
Plan Manual.
It
has been an excellent guide and the worksheets are immensely
useful."
Lorna
McCandlish, Finance Director, JMT Group Ltd
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An
easy-to-use manual
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The Internal Business Plan
Manual
is
one of the very first publications that focuses on internal
business plans and how to write them. At 65 pages, it is long
enough to give you all the information you need but short enough
not to take up too much of your time reading it.
You
will learn:
what the difference is between your vision, mission and values
- lots
of people are confused by these terms but there's really no
need to
be
details of 2 different approaches for developing your vision
- you can either choose the one you prefer or use both of them
what the psychological concept of 'self-efficacy' has to do
with your business and how it could be holding you back
what the difference is between left- and right-brain visions
- you will be given lots of questions to develop both sorts
of vision
how you can tell the the
difference between a planned and emergent strategy and why it's
best to keep both of them in mind
how to develop your mission statement easily by asking a few
simple questions
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"My
bosses were very impressed with the business plan I
produced.
The
thing I particularly liked about the Manual and worksheets
was that it
was not 'set in stone' or saying 'this is the only way
to produce a plan'
but rather made you aware and ask the relevant questions
to be able to
produce a plan."
Christine
Lester (who wrote her business plan in 24 hours)
Project Initiatives (NW) Ltd
www.project-initiatives.com |
You
will also learn:
a simple approach to analysing your external environment
how, using the Results and Planning Pyramid, you can go from
your vision right down to the individual actions needed to achieve
it in just 5 levels
a simple way of identifying your Key Success Factors which will
help to ensure your business's success
the importance of identifying Key Performance Indicators to
help you assess how well the business is doing
how to develop an action plan - you'll be given a template with
all the areas that need to be covered
a quick way to work out your time commitments (and those of
your staff, if you have them) - and what your four options are
if you find you're overloaded
By
making the whole process simpler,
it
takes the pain out of business planning.
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"I
have found the Manual incredibly useful and thought-provoking.
The worksheets have been a great framework for articulating
my vision."
Bernie
Price
Organisational
Development Consultant
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Who
the manual is for
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This
manual will be useful for you if:
you run a business and want it to be more successful
you've ever had a nagging feeling that you need to be more
in control of your business
you are part of the management team and have been asked to
work on your business's future
you want to make an impact in your business by showing you
understand the key strategic issues
you want a simple introduction to business plannning
you need to develop an internal business plan for a non-profit
organisation (while the manual is directed towards business,
the process can be just as well applied to the non-profit
sector)
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Risk-free
guarantee
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If,
at
any time over the next 12
months, you don't feel completely satisfied with the manual,
then all you have to do is to send a quick email and you'll
be given a prompt refund with no questions asked.
| "I
am very pleased that I was able to produce a simple
format business plan in a very short period of time,
thanks to invaluable assistance from the Internal
Business Plan Manual."
Bill
Howarth, Steel Framed Homes,
Lancashire |
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Cost
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The
manual, which is an
e-book in Acrobat format,
costs only £19.95
(which is around US $39).
This will give you a 2-user license, which means that you
can work on the manual with a colleague if you need to.
Just
consider the benefits of having an internal business plan.
If you developed a clear vision,started dealing with some
of the challenges
you
face and felt more in control, wouldn't that be worth
the cost
many times over?
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"For
someone who has never written a business plan, I
have really enjoyed using your Manual! Simple, concise
and to the point!
It
has helped me to stay focused and organised on what
I should be thinking about when developing the business
plan. I have created the document in about a week
and it will continue to be my working document for
the rest of the fiscal year!"
Suzanne
Lavallee
Manager at large global software company
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Free
bonus
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As
a free bonus, you will receive worksheets of all the questions
included in the manual in a Word document. This means that
you can either type your answers directly into the Word
document or else print the worksheets out and write your
answers in by hand.
Whichever
way you prefer, the
worksheets will help you to develop your new
business plan quickly.
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Payment
process
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Click
on the button below
and you will be taken to a
secure
server where you'll be asked to fill in your name and
address and payment details.
When
payment has been authorised, you'll be transferred
to a download page from where you'll be able to download
the manual immediately.
Francis
Miller
PS.
These
are challenging
times for everyone in business.
As competition gets tougher, it will be the intelligent
businesses that prosper. And having a business
plan is going to make your business more intelligent.
"The Internal Business Plan Manual is excellent. We have found it very
straightforward to work through and would certainly recommend it to
others."
Sarah Berry, Finance Director and Company Secretary, Sovereign
Healthcare
www.surf-sovereign.com |
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"I feel this is an excellent way to produce a business plan. Easy to follow and it lays out all the areas that need to be on the action plan."
Doug Tully - Manager, St. Mary's Guesthouse, Edinburgh
www.sixmarysplace.co.uk |
"A note to express how pleased I was with the Internal Business Plan Manual. I found the questions and structure very useful - it provoked good discussion and helped us develop our business plan.
Starting off with a blank sheet of paper would be quite daunting. Your template got us started more quickly.
I would recommend it to other small businesses as a great tool which forces you to think about the future of your business rather than just 'today'."
Chris Merrington
Spring 80:20 Ltd
www.spring8020.co.uk |
"I purchased your Manual as I was preparing a presentation for the group of trustees of a small charity, with the aim of convincing them that I was the appropriate person to be the charity's General Manager.
I found it useful in structuring my thought processes, and it helped me put together my vision of the future of the charity and the strategy for achieving it.
May I now thank you for your Manual as the charity's General Manager designate."
Gordon Haigh, Hampshire |
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"I
would like to compliment you on the work that
you have put forth in your Manual. It has
been extremely helpful in putting my thoughts
together.
I
like the question-answer format and find that
the more thought to the questions and points
that you raise, the more ideas and answers
I come up with."
James
G. Wendler - Vice President and Chief Financial
Officer
Precision Automated Technology Inc.
www.p-a-t.com |
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"My
wife and myself have been working through
the Manual. The truth that surfaced was that
our relationship with our clients had become
stagnant.
We
have worked on this and have even gained some
new clients as well getting some old clients
back. Our focus has gone from the daily grind
back to treating the client as Number
1.
I
must say with joy that the improvement has
come from using the Manual and applying it.
The logic involved is unimpeachable."
Tommy
Simpson - Toucan Electronics/Atlantic Internet
Services
South
Africa
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"The
publication
helped me start and complete a very serious
task in developing an internal business plan
for my company.
I
am MD for a sub-company within a group and
will freely admit that I hadn't had much business
plan experience. The Manual redressed this
and made me think about where the company
was to go in relation to its sister companies.
Time
was against me but, within a week, it all
came together nicely and investment was secured."
Giles
Morgan - Managing Director, AGM Computer Services
Ltd
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"The
approach of keeping things uncomplicated certainly helps
to keep the momentum going to get the plan finished. I
have given up with writing a plan in the past because
I was following an extremely complicated format in a hardback
book."
Richard
Stettner - Managing Director, Mortgage Master (UK) Ltd,
Birmingham
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"Congratulations
on a well-written manual - it is easy to follow and
understand."
Etuale
Sefo - Regional Manager, Pacific Forum Line, Auckland,
New Zealand www.pflnz.co.nz
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"I
have found the Manual very useful. It will be a document
that I shall keep to hand and re-visit regularly."
Dominic
Graham - Perry Scott Nash Associates, Stevenage, Hertfordshire
www.perryscottnash.co.uk
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